Social Media Trends 2023 guide: Social media is in a constant state of flux. Social channels’ features are continually evolving and adapting based on user appeal and prospective growth. This constant change also gives a fantastic opportunity for marketers to search for new and innovative ways to contact their target demographic. Following social media trends that are predicted to dominate this year is critical for a successful marketing plan.
👉Read: Top Digital Marketing Trends for 2023
Let’s start with the elephant in the room. Social media usage is increasing and will continue to do so. With approximately 4.74 billion active users, this represents a 4.2% increase over the previous year’s figure. That translates to 59.3% of the global population using social media. The pandemic that began in 2020 is undeniably to blame for the massive amount of social media users. The statistics support this, as consumers are spending more time on their chosen social platforms.
This is fantastic, right? A larger market share can be targeted if there are more users. As all the work is focused on a select few effective social media outlets, it also implies more competition. Which can lead to budget overruns, content saturating, and user engagement fatigue. So let’s examine where your marketing efforts should be concentrated.
Social Media Trends 2023 to Keep an Eye On
Using the social trends listed below will help you stand out and boost your brand’s visibility, market reach, and user engagement.
1- Customer service using social media
Social media platforms have come a long way from their early days as straightforward platforms for connecting users and facilitating content sharing. Another puzzle piece begins to fall into place with their adoption for commercial use. It only makes natural that the next step would be to employ social media platforms for customer support as well, especially as commerce becomes an increasingly important component of them.
In order to handle possible concerns as soon as they arise, it is critical to have open lines of communication with your customers. What better way to communicate with them than by utilizing a feature that is already in place and allows for nearly instantaneous back and forth between you and your users? Additionally, it is excellent PR for brands to assist customers publicly.
For instance, Twitter doesn’t offer a specific customer support tool. Customers can remark on an official tweet or tag the company to draw their attention. By keeping an eye on your brand mentions, you can also employ a clever solution to get around it and enhance the procedure. Facebook, on the other hand, includes features specifically designed to aid your business, including a common inbox, automatic responses, and a chatbot.
2- TikTok and Reels
When it comes to video material, YouTube, unsurprisingly, remains the undisputed top. This is especially true for the 92% of marketers that see it as an important aspect of their marketing strategy. As major social media platforms such as Facebook, Twitter, LinkedIn, and WhatsApp expand their video capabilities to keep up with the growing popularity and new trends, the video momentum has only grown.
Instagram took the first move toward the shorter video format, introducing Instagram Reels to its platform. Despite the fact that their primary demographics differ, this sort of video “microcontent” has grown in popularity with them as well. This material tendency will only worsen as people’s attention spans diminish from generation to generation. These short movies, for example, are used by influencers to advertise partner products and services to their audiences.
However, with the development of TikTok, an intriguing tendency has emerged. Short-form videos have become a popular trend among younger audiences. This movement is being driven by Generation Z, but others are following suit. And it’s easy to see why short, compelling videos are so popular. They are simple to build and quite inexpensive, resulting in some excellent user-generated content.
3- Social media personalized ads
Paid advertising is effective, which is why more than half of firms intend to increase their social media advertising spending. Given the increased popularity of video and graphic material on social media, it’s no surprise that Instagram will receive the majority of social media ad spending. Not to mention the recent increase in audience the platform has seen.
Ad traffic and content promotion will also increase on Facebook, YouTube, and LinkedIn. According to Hootsuite, marketers report that these channels are the most successful in helping them achieve their company objectives. And they are quite beneficial for all forms of business growth.
To increase your visibility and conversion rate, you will need to get creative with your ad text. To stand out, employ social proof and user-generated material. You should also concentrate on producing ephemeral material that is only available for a limited period of time. It works well in the concept of FOMO marketing, which stands for the fear of missing out.
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4- Social SEO will replace hashtags
40% of people between the ages of 18 and 24 are now utilizing social media as their main search engine, according to an internal Google study. The New York Times even stated in September 2022 that “TikTok is the New Search Engine for Gen Z.”
However, our own internal testing on one of our writers’ Instagram profiles revealed that utilizing keyword-optimized captions rather than hashtags improved reach by 30% and increased interaction by a ratio of 2.
In addition, Hootsuite’s 2023 Trends report found that for internet users aged 16 to 24, social media is the preferred research tool over search when looking for brands.
5- The Creator Economy
Inclusion will be crucial in the social media environment in 2022. It’s interesting to note that this growth has allowed for the growth of smaller online communities.
The Social Media Trends 2022 Report from Hootsuite estimates that over a billion people routinely use Facebook Groups. The most eccentric groups of people are also finding places to connect on TikTok.
Every social community, however, needs one essential component to function: individual producers. The new era of the creator economy has begun:
The Use of Social Media is Changing
However, they continue to do so. Small beginnings characterize enduring trends. For this reason, it’s important to have an ear to the ground on social media and keep an eye out for business prospects.
But be careful not to overextend yourself. Focus on a few trends that you can include in your marketing strategy and execute them well. Pay attention to your audiences while determining what works for you and your company.
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