Depending on how you leverage trending Instagram hashtags, your marketing strategy for Instagram may succeed or fail. More people who might be interested in your products or services will see your articles if you use them effectively.
If you choose the wrong strategy, though, you run the risk of alienating potential followers and losing favor with Instagram’s algorithm.
To utilize hashtags effectively on Instagram, you need to have a firm grasp of how they work as well as a well-thought-out approach. You’re in the ideal location to accomplish that.
What are Instagram Hashtags?
A hashtag is a string of characters—letters, numbers, and/or emoji—that is prefixed with the # symbol (for example, #NoFilter). They help organize content into categories and increase discoverability.
The hashtags can be clicked. Anyone who clicks on an Instagram hashtag or types that hashtag into the search bar will be taken to a page that lists all the posts that have been tagged with it.
Why Use Trending Instagram Hashtags?
The use of hashtags is essential for expanding your Instagram audience and reach. The website for the hashtag you used when using it will display your message. When a hashtag is used in your Story, it may also appear in the hashtag story that goes along with it and is shown on the hashtag page.
Even if they choose not to follow you, users can choose to follow hashtags, so even if they don’t, they may see your post in their feed (yet).
Instagram’s trending hashtags could be an excellent tool for building online communities that entice customers to engage with your business. As the method people exercised suddenly changed in 2020, Nike Los Angeles, for instance, used the hashtag #playinside to promote locals getting active in their homes.
Having stated that, the world is changing. Recently, we conducted an experiment to compare the efficiency of Instagram SEO and hashtags in 2023. Let’s just say that the outcomes were eye-opening.
Instagram Trending Hashtags
Here are listed some top Instagram hashtags:
- #love
- #instagood
- #fashion
- #photooftheday
- #beautiful
- #art
- #tbt
- #followme
- #nature
- #like4like
- #travel
- #style
- #photography
- #happy
- #picoftheday
- #cute
- #follow
- #friends
- #fitness
- #girl
- #food
- #fun
- #beauty
- #instalike
- #repost
- #summer
- #instadaily
- #selfie
- #me
- #smile
- #family
- #photo
- #life
- #likeforlike
- #music
- #igers
- #nofilter
- #dog
- #model
- #sunset
- #beach
- #ootd
- #follow4follow)
- #makeup
- #amazing
- #instamood
- #foodporn
- #motivation
- #followforfollow
Popular B2B Instagram Hashtags:
- #branding
- #marketingdigital
- #innovation
- #ecommerce
- #retail
- #onlinemarketing
- #business
- #entrepreneur
- #success
- #onlineshop
- #smallbusiness
- #marketing
- #businesstips
- #software
- #B2B
- #instagramforbusiness
- #b2bmarketing
- #eventmarketing
- #b2bsales
- #contentmarketing
- #marketingtips
- #marketingstrategy
- #marketingstrategy
- #startups
- #b2c
- #b2cmarketing
- #smallbiz
- #company
- #startuplife
- #contentmarketing
If a hashtag receives a lot of postings, it may mean that many people follow it, but it also means that there is likely to be a lot of stuff there, and your messages could get lost. Instagram recommends fusing popular and niche hashtags to reach a variety of audiences, from broad to narrow.
Types of Popular Instagram Categories Hashtags:
1. Product or Service Hashtags:
Basic hashtags like “#handbag” or “#divingbar” might be used to describe your good or service.
2. Niche Hashtags:
These are a bit more specific and show how you fit inside the parameters of your industry, such #foodblogger or #travelblogger.
3. Industry Instagram Community Hashtags:
These hashtags make it simpler to find and engage with existing Instagram groups. similar to #craftersofinstagram or #gardenersofinstagram
- Special event or seasonal hashtags
- Location hashtags
- Daily hashtags
- Relevant phrase hashtags
Instagram Hashtags FAQs:
How to find trending hashtags on Instagram?
Enter the hashtag in the search field on a desktop computer, making sure to include the # symbol. On a mobile device, type your search term in the search box and then press Tags.
How many hashtags to use on Instagram?
A story may contain up to 10 hashtags, while a normal post may contain up to 30. If you try to add more, your caption or comment won’t post. According to general consensus, 11 hashtags are a reasonable number to start with. However, the most common hashtag usage on Instagram is between 1 and 3.
How do I find the most popular hashtags?
You can use a variety of hashtag finder tools to find the most popular hashtags. Use our own, completely free hashtag tool at the top of this post to determine the popularity of any Instagram hashtag. Some of the tools that can assist you in finding popular hashtags include Hashtagify, All Hashtag, Brand 24, YouScan.io, BrandMentions – Hashtag Tracking Tool, BuzzSumo – Brand Monitoring Tool, Talkwalker – Hashtag Tracker, Social Searcher, and RiteTag.
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