YouTube Trends 2023 Guide: YouTube is without a doubt the ultimate site for online video sharing. The platform has established itself as an unrivaled social media website where contemporary video culture emerges on a regular basis. As a result, marketers have turned to YouTube to increase brand relevance and fuel their video marketing strategy. However, positive outcomes have been difficult to come by, particularly for marketers who need to be aware of critical YouTube trends.
This post will show all of the most recent YouTube trends that you should be aware of. We combed through statistics and studies to identify trends that are relevant to business owners, marketers, brand influencers, and advertisers. The purpose is to assist you in using video marketing to promote your business and keep up with environmentally conscious consumers.
YouTube Trends #1: Live Streaming
Live streaming has recently gained popularity on the YouTube platform. Regular live streaming, for example, climbed by 45% in the first half of 2020, and 58% of live streaming users reported that watching live video during the pandemic made them feel more connected to the rest of the globe.
This trend is anticipated to continue until 2023, with thousands of live streams broadcasting on a range of themes other than gaming at any given time.
YouTube Trends #2: YouTube Shorts
Short videos have undoubtedly exceeded all other types of entertainment, thanks to TikTok. It’s so simple to become addicted. Who isn’t addicted to viewing videos and squandering time?
YouTube released short videos in the United States in March 2021, and they have since become a popular trend among the larger YouTube user base. Creators submit short movies of up to 60 seconds in duration on a separate “Shorts” tab, rather than on their main channel page.
YouTube Trends #3: 360° Video
On our list of YouTube video trends for 2023, 360-degree videos are regarded as one of the most popular. The audience can use a VR headset or drag the screens to see the landscape as if they were taking a full round with the help of 360° videos or immerse videos.
Many people predicted that 360-degree videos would become a YouTube video fad when they initially surfaced. It didn’t gain traction until 2020 when the epidemic rendered all action impossible. As the popularity of VR has grown over the last two years, a torrent of new 360 content has also appeared.
It’s important to remember that not all video editing software supports 360-degree editing. As a result, many YouTubers make these videos with software like PowerDirector 365, which can effortlessly trim 360-degree videos. When you import a 360 movie from the gadget into the PowerDirector timeline, a 360 editor appears, where you may add captions, stabilize the footage, and so on.
YouTube Trends #4: Community Engagement
Every YouTuber that has been engaged for more than a few months recognizes the importance of a strong community. It is crucial to increase community participation as one of the YouTube trends in 2022. Well-known YouTubers have recently begun including “subscribers decide” videos in their everyday output. The creators of these films make their judgments based on subscriber survey results. Some popular “subscribers decide” videos include:
What I wear is decided by my subscribers.
What game I play is determined by my subscribers.
Subscribers get to vote on what I eat for the next 24 hours.
YouTube Trends #5: How-to Videos
A list of suggested videos will appear when you type “how to” into the YouTube search box. These videos range from more general information such as “how to write a post” to more specialist guidance such as “how to alter your name on Roblox.” Because YouTube has so much content and potentially thousands of videos on any particular topic, watching videos is one of the best ways to acquire a new skill.
YouTube Trends #6: Storytelling for Brands
Another popular YouTube trend from 2022 to 2023 is brand storytelling. People appreciate hearing stories. They are more likely to stick with us and prompt us to act than plain facts or declarative assertions. Brands that employ storytelling effectively connect with their customers via shared values and experiences. It also contributes to authenticity.
YouTube Trends #7: Gamers are Taking Over
As consoles and PC setups become more affordable, gaming has grown in popularity. As a result, game broadcasting, commentary, and walkthroughs have become popular forms of content on YouTube. As of the third quarter of 2020, there were approximately 910,000 unique channels on YouTube Gaming Live around the world. However, YouTube is not the most popular platform. Twitch users streamed for more than 9 billion hours in 2019. Only 2.68 billion hours were recorded on YouTube. It is a distant second.
YouTube Gaming, on the other hand, is gaining traction. Its pre-pandemic growth was +16%, while twitch was +20%. In addition, several of the biggest gaming channels are on YouTube. Here are the top gaming channels in 2020, as measured by the number of subscribers.
- PewDiePie – 107 million
- Fernanfloo – 38.2 million
- VEGETA777 – 31.3 million
- Markiplier – 27.1 million
- VanossGaming – 25.3 million
- jacksepticeye – 25.2 million
- Ninja – 24.1 million
- DanTDM – 23.9 million
- Talking Tom – 21.6 million
- TheDonato – 20.2 million
Expect more game channels to emerge in the coming years as YouTube grows in popularity. There are also several opportunities for sponsorships and content partnerships.
YouTube Trends #8: Celebrity Channels
Celebrities have always relied on media outlets and record companies to release their stuff. However, technological advancements in the social media ecosystem have altered the laws of the game.
Celebrities today want to be closer to their followers than ever before. This means they must stray from the usual in order for admirers to see them in their natural state. As a result, several A-list celebrities have shifted away from publishing content through their record labels. They’ve used social media to instill urgency in their brand and engage with their fans on a more personal level.
For a long time, Instagram and Twitter were the social media platforms of preference for many celebrities. With tools like Instagram Stories, celebrities can easily release material that keeps fans interested and wanting more.
However, the YouTube channel trend has recently reshaped how celebrities communicate with their fans. Celebrities can now produce unscripted video material that is perceived as more authentic by using a YouTube channel. Unlike professionally produced content, behind-the-scenes content has given celebrity video content a new dimension, making it more relatable.
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YouTube Trends #9: YouTube Continues to Grow
YouTube, the pandemic, and the ongoing lockdown are all proving to be a hit if an unusual mix at times. People went to YouTube in mid-March 2020, at the commencement of widespread quarantines and lockdowns, for a number of reasons, including rekindling and reacquainting with old video haunts, discovering new ones to watch, and investigating undiscovered territory.
Consider the significant rise in watching a video on how to make the ideal sourdough starter. Despite the fact that many of these viewers did not likely begin with slow-fermented bread in mind. This is where many people’s YouTube experiences began. That simply proved to be the magic formula for YouTube’s exponential expansion.
YouTube has evolved dramatically since its inception in February 2005 to become the massive platform that it is today. What began with an 18-second video titled “Me at the Zoo” has grown to become the second most popular website after Google. YouTube videos are becoming increasingly popular, with artists uploading 400 hours of footage per minute.
YouTube Trends #10: YouTube Search Engine
Youtube marketing is becoming increasingly popular as more marketers strive to capitalize on its benefits. According to HubSpot’s State of Inbound research, 45% of marketers spend more on YouTube marketing than any other channel (HubSpot, 2021). Because of the rush of marketers on YouTube, success requires more than just innovative video recording abilities and recommended video editing software.
To boost conversion and ROI from video marketing, you must be well-versed in YouTube search engine optimization. Every year, YouTube makes hundreds of changes, and 2019 is no exception. In July 2019, for example, YouTube modified its algorithm to make family content more accessible. This adjustment was intended to reassure parents that YouTube content is safe for children.
This is one of many improvements Google has made to the YouTube algorithm. In general, not all modifications will benefit your YouTube video marketing approach. As a result, in order for your YouTube videos to stand out, you’ll need to make the required improvements to your SEO approach. What you should be aware of is that you will not have direct control over some of the most crucial YouTube analytics. There are, however, numerous ‘best practices’ that may be applied to match videos with the changing YouTube ecosystem.
You can, for example, alter the video title, thumbnail, and description to enhance CTR. Furthermore, to increase audience retention, provide clear, compelling, and valuable video content.
YouTube trends in 2023 fluctuate in the same way that trends on other social media platforms do. Yes, YouTube is a useful tool for any digital marketer. The trick is to keep track of which trends are on the rise, which are creating waves, and which are on their way out.